Privacy Policy
Daymark Realty
Effective Date: October 20, 2026
1. Introduction
Daymark Realty (“Daymark,” “we,” “us,” or “our”) is a real estate brokerage wholly owned by Coastal Credit Union. We respect your privacy and are committed to protecting the personal information you provide when using our website, communicating with our representatives, or requesting real estate services.
This Privacy Policy describes how we collect, use, disclose, retain, and protect personal information through our website, https://daymarkrealty.com, related property-search services, telephone communications, and SMS and RCS messaging services.
By using our services, you acknowledge the practices described in this policy. Where required, we obtain separate consent for specific activities, including electronic messaging.
2. Information We Collect
Depending on how you interact with Daymark Realty, we may collect:
Contact Information
- Name, telephone number, and email address.
- Mailing address or other contact details voluntarily provided.
Real Estate Inquiry Information
- Property addresses, listing numbers, and property-search preferences.
- Questions concerning buying, selling, financing, or real estate services.
- Information voluntarily submitted through website forms, property inquiries, or consultations.
Telephone and Messaging Information
- Telephone numbers and call-related information.
- SMS and RCS message content and interaction history.
- Records of messaging consent, including dates, times, and consent methods.
- Messaging preferences, delivery information, and opt-out requests.
- Transcripts or recordings of telephone interactions, where applicable and lawfully collected.
Website and Technical Information
- IP address, browser type, device information, and operating system.
- Website activity, pages visited, referral sources, and interactions.
- Cookies and similar technologies used for website functionality, analytics, and security.
Account Information
When visitors create accounts through our website or associated property-search services, we or our service providers may collect account registration information, saved searches, and communication preferences.
We request that customers not submit Social Security numbers, financial account credentials, passwords, or other highly sensitive information through ordinary SMS, RCS, or unsecured website forms.
3. How We Use Information
Daymark Realty uses collected information to:
- Respond to real estate inquiries and requests for assistance.
- Provide requested property listings, descriptions, and related information.
- Assist buyers and sellers with brokerage services.
- Communicate by telephone, email, SMS, or RCS where authorized.
- Provide relevant follow-up assistance concerning customer inquiries.
- Operate AI-powered customer assistance systems.
- Maintain customer service and communication records.
- Improve website functionality, customer experience, and service quality.
- Detect fraud, maintain security, and comply with legal obligations.
- Maintain records of communication preferences and consent.
We do not treat a request for property information as blanket permission to send unrelated promotional messages.
4. Telephone and AI-Powered Customer Assistance
Daymark Realty may use an artificial intelligence (AI) virtual assistant to answer incoming telephone calls, respond to routine questions, and assist customers with real estate information.
Our virtual assistant may retrieve property information through systems connected to DoorifyMLS and other authorized real estate information services.
Information processed during these interactions may include the caller’s telephone number, questions, property interests, and information needed to fulfill the request.
AI-generated responses may contain inaccuracies. Customers should verify important property information with a licensed Daymark Realty agent.
Telephone conversations may be recorded or transcribed where permitted by law and when appropriate notice or consent has been provided.
Information processed by our virtual assistant may be handled by authorized technology providers operating on our behalf, subject to applicable agreements and safeguards.
5. SMS and RCS Messaging
Daymark Realty uses SMS (Short Message Service) and RCS (Rich Communication Services) to provide requested real estate information and related customer assistance.
Types of Messages
Depending on the customer’s request and consent, messages may include:
- Links to requested property listings.
- Property descriptions, photographs, and other listing information.
- Responses to real estate questions.
- Relevant follow-up concerning the original inquiry.
- Customer service communications.
Messaging Consent
Daymark Realty obtains appropriate authorization before sending messages requiring consent. Authorization may be provided during a telephone conversation with our virtual assistant, through a website form, or through another authorized interaction.
Consent is voluntary and is not required as a condition of purchasing real estate brokerage services.
Consent to receive requested property information does not automatically authorize unrelated advertising or promotional messaging.
Message Frequency and Charges
Message frequency varies depending on the customer’s inquiries and the communications authorized. Message and data rates may apply.
Opting Out
Recipients may reply STOP to discontinue SMS or RCS messaging. A final confirmation message may be sent to acknowledge the request.
Recipients may reply HELP for assistance or contact Daymark Realty at 919-882-6700 or info@daymarkrealty.com.
Mobile Information Privacy
Daymark Realty does not sell or share mobile telephone numbers or SMS/RCS consent records with third parties for their independent marketing or promotional purposes.
Information may be shared with authorized service providers and messaging infrastructure operators as necessary to provide the requested communication services.
6. Messaging Technology Providers
Daymark Realty uses third-party technology providers, including Aviary, to support automated telephone assistance and SMS/RCS messaging.
These services may process telephone numbers, message content, inquiry information, delivery information, and consent records on our behalf.
SMS and RCS communications may also involve mobile network operators, telecommunications providers, Google, and other infrastructure providers.
In connection with RCS Business Messaging, Google may process message content and related information to operate, secure, and improve its messaging services, including spam detection and prevention. Under applicable RCS service terms, this processing may include using message content to train AI models for spam detection and prevention.
By affirmatively consenting to receive RCS messages after receiving appropriate notice, you authorize the processing necessary to provide the requested RCS messaging service, including the applicable processing described above.
Where required, additional notice or consent will be obtained.
Daymark Realty does not control the independent privacy practices of mobile carriers or third-party messaging platforms.
7. Website Forms and Property Search Services
Our website may provide contact forms, property inquiries, home valuation requests, and other interactive services.
Information submitted through these features may be provided to Daymark Realty employees, affiliated service providers, and authorized technology providers as necessary to respond to the request.
Property-search services may be provided through third-party IDX and real estate technology platforms. These services may collect additional information subject to their own applicable privacy policies.
8. Cookies and Website Analytics
Daymark Realty uses cookies and similar technologies to support website functionality, remember preferences, analyze website activity, and improve performance.
Our website may use Google Tag Manager and associated analytics or measurement technologies.
If website accounts or comment features are enabled, cookies may also support login sessions, account preferences, and comment functionality.
Visitors may control certain cookies through their browser settings. Disabling cookies may affect website functionality.
Embedded content from other websites may independently collect information, use cookies, and track interactions under the privacy policies of those providers.
9. Comments and Website Accounts
If commenting functionality is available, information submitted through comments may include the comment content, IP address, and browser information used for spam prevention.
A hashed version of an email address may be provided to Gravatar where that service is enabled.
If website accounts are available, registered users may be able to access, update, or delete certain profile information. Administrative personnel may access account information as necessary to maintain the service.
10. Sharing and Disclosure of Information
Daymark Realty may disclose personal information to:
- Authorized employees and real estate agents.
- Technology, website hosting, CRM, analytics, and customer support providers.
- Telephone, SMS, RCS, and AI assistance providers.
- Property-search and MLS-related technology providers.
- Coastal Credit Union or affiliated service providers where appropriate to fulfill customer requests and permitted by law.
- Government agencies, regulators, or other parties when required by law.
- Other parties with the individual’s authorization.
Service providers may receive information reasonably necessary to perform services on our behalf.
Daymark Realty does not sell customer messaging consent information or mobile telephone numbers to third parties for their independent promotional campaigns.
11. Data Retention
We retain personal information for periods reasonably necessary to fulfill customer requests, maintain business records, manage communication preferences, comply with applicable laws, and resolve disputes.
Retention periods may vary according to the type of information, applicable regulatory requirements, and operational needs.
Consent and opt-out records may be retained as necessary to demonstrate compliance with applicable communications requirements.
Information that is no longer required will be deleted, de-identified, or otherwise handled in accordance with applicable retention procedures, subject to legal obligations.
12. Information Security
Daymark Realty uses reasonable administrative, technical, and organizational safeguards intended to protect personal information from unauthorized access, disclosure, alteration, and misuse.
However, no electronic transmission or storage system can be guaranteed completely secure.
Customers should avoid transmitting sensitive financial information, passwords, or identification numbers through ordinary SMS or RCS messaging.
13. Your Privacy Choices and Rights
You may contact Daymark Realty to request information about personal information we maintain concerning you, request corrections, or request deletion where applicable.
Certain information may be retained when required for legal, regulatory, security, or legitimate business purposes.
You may also:
- Opt out of SMS/RCS communications by replying STOP.
- Request assistance by replying HELP.
- Unsubscribe from marketing emails using the applicable unsubscribe mechanism.
- Adjust certain website tracking preferences through browser controls.
- Contact us concerning your communication preferences.
We will review and respond to privacy requests in accordance with applicable law.
14. Children’s Privacy
Our website and services are intended for individuals seeking real estate information and services and are not directed toward children under 13.
We do not knowingly collect personal information from children under 13 through our website or messaging services. If we become aware that such information has been collected without appropriate authorization, we will take reasonable steps to address it.
15. Third-Party Websites
Our website and messages may contain links to third-party websites, property-search platforms, and other services.
Daymark Realty is not responsible for the privacy practices or content of independently operated third-party websites. We encourage visitors to review their applicable policies.
16. Changes to This Privacy Policy
Daymark Realty may update this Privacy Policy to reflect changes in technology, business practices, legal requirements, or services.
The revised policy will be posted on our website with an updated effective date. Additional notice will be provided when required by applicable law.
17. Contact Information
For questions concerning this Privacy Policy or our handling of personal information, contact:
Daymark Realty
1000 St Albans Drive
Raleigh, NC 27609
Telephone: 919-882-6700
Email: info@daymarkrealty.com
Website: https://daymarkrealty.com
For information about the conditions governing use of our website and messaging services, please review our Terms of Service at: